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Labor’s health pitch (and why it won’t work).

Undeliverable promises about bulk-billing ignore an entire health system in slow collapse. Labor has lost its capacity for transformative change and the Liberals are – well, the Liberals.


The Liberal Party has a decades-long reputation for being good at economic management. They haven’t deserved that reputation but it endures.

The Labor Party has an 80-year reputation for being good at health policy. It deserved that reputation once but does no more. That misjudgement also persists.

It is now 40 years since a federal Labor government introduced a transformative piece of health policy: Medicare, in 1984. Even that, though, was hardly original: a revival and rebadging of Whitlam’s Medibank, which had been killed off by the Liberals under Malcolm Fraser.

Whitlam also introduced free public hospitals, which before had only been seen in Queensland. Fraser left that one more or less alone.

The era of big reform began in 1944, when the Curtin and Chifley governments tried to introduce a comprehensive National Health Service, four years before Britain did so. Ferocious opposition to ‘socialised medicine’ from Australia’s doctors and their allies in the conservative parties prevented Labor’s plans from working here. Only one component, a truncated version of a Pharmaceutical Benefits Scheme that Labor had envisaged, survived under the subsequent Liberal government of Robert Menzies.

For the past four decades, Labor has coasted on the reputation and determination of Curtin, Chifley and Whitlam. Since 1984, the only significant – and failed – attempt at reform came from Kevin Rudd. That episode introduced only a slightly different way of handing out the same money. It was not significant reform.

Only the appalling performance of the conservatives has allowed the ALP to remain the people’s choice for health policy. They successfully blocked a National Health Service; delayed the PBS by five years and then eviscerated it; bitterly opposed Medibank and then, under Fraser, privatised it; and then equally bitterly opposed the Hawke government’s Medicare.

“The government should have taken a knife to the expensive, failed Medicare system,” said John Howard in 1987, then leader of the opposition.

“Medicare has added between $3 billion and $4 billion to the federal budget. Enormous savings can be achieved by radical changes in this area which restore the right of choice and incentive for health provision. Medicare is one of the great failures of the Hawke government.”

For almost all of this time, the coalition’s policies were deeply unpopular with the majority of voters. Finally Howard, in time for the 1996 election which he won, grudgingly promised to safeguard the scheme he had so long opposed.

“It’s not a question of whether it’s become better,” he said. “It is a question of us believing that Medicare is seen by the overwhelming majority of the Australian community as an important part of the social security infrastructure.”

Under Howard, the Liberal and National parties continued their war on Medicare by stealth, professing to defend it but continually introducing measures to weaken it and to prop up private health insurance.

Michael Wooldridge, Howard’s health minister, was worried that too many people were opting out of private health insurance. So, in 1999, he introduced a 30% taxpayer-funded rebate on premiums. It had almost no effect at all on membership but is now costing over $7.5 billion a year. That’s enough to treat over a million average public hospital patients.

Then Wooldridge introduced Lifetime Health Cover, effectively forcing people to take out private cover if they wanted to avoid massive cost hikes if they didn’t. By propping up insurance companies rather than public hospitals, the Liberals have consistently made health funding less efficient and less equitable.

In 2023-24, the insurance companies received $5.5 billion more in premiums than they paid out in benefits, representing overheads of 18.7% of revenue. The equivalent figure for Medicare is about 3.5%. If Medicare was providing that health insurance rather than the companies, there would have been a saving of $4.5 billion – enough to treat almost 700,000 public hospital patients.

When the Turnbull government proposed outsourcing Medicare’s back-office payments system, a research fellow at the Per Capita think tank, Warwick Smith, summed up the coalition’s long-term tactics.

“They can't dismantle Medicare, as John Howard wanted so badly to do, because it's too popular,” he wrote.

“Instead they have tried to incrementally erode its universality and effectiveness through the creation of incentives to take up private health cover, the tightening of bulk-billing criteria and the proposed introduction of GP co-payments, to name just a few. This proposal could be a continuation of that long-standing death by a thousand cuts approach to Medicare reform, or it could be a genuine attempt to improve service and efficiency. History would tell us the former is more likely.”

Australia no longer has universal healthcare. The Albanese government now faces an immense challenge if it wants to make it fit for purpose once more, but has so far been content to present minor tinkering as major reform. There is no sign that the Labor Party will undertake the transformative, difficult and expensive reform of which it once was capable, but is not any longer.

The health minister, Mark Butler, makes bold claims about the scope and success of the government’s health measures but a closer look at these claims reveals the chasm between what is being promised and what needs to be done.

General practice: back on track?

The big item is the government’s promise to increase bulk-billing in general practice from 75%, where it is now, to 90% by 2030. To do this, $8.5 billion has been promised over the next four years, by increasing the incentive payments for practices which bulk-bill and by increasing the Medicare rebates for each service.

Bulk-billing incentive payments are not new. They began in 2004, under the Howard government, and were originally limited to regional areas. The idea evolved and, by the time Labor came into office in May 2022, were being distributed on the basis of relative remoteness.

In 2023 the Albanese government increased the payment and applied it to children under 16, pensioners and other Commonwealth concession card holders, at an estimated cost of $3.5 billion over five years. Indexation of Medicare rebates was increased to 3.6%, though general inflation at that time was running at 6%.

The most recent change applies the incentive payment to all patients but, to benefit, practices must enter into an agreement to bulk-bill all their patients.

Together, these measures probably replace the amount lost by the five-year rebate freeze between 2013 and 2018, with some to spare. They otherwise do not address the increased costs associated with running a practice – rents, wages, power, supplies and so on – which have increased significantly faster than rebate indexation.

For practices which now sign on to bulk-bill 100% of their patients, the extra government payments will principally replace the money currently charged to patients. It will do much less to solve the chronic and increasing financial problems experienced by general practices around the country.

It’s important to understand that general practices do not usually employ doctors. Almost all GPs are free agents, potentially able to move to another practice – and perhaps take their patients with them – if they’re unhappy. They decide when they work and whether they bulk-bill their patients. If a practice-wide policy is to apply, the doctors must agree.

Formally, Medicare rebates are paid to the patient, who in most cases also has to pay an out-of-pocket amount to make up the fee being demanded.

All fees, with the exception of practice incentive payments, go to the doctor, not to the practice. Normally, the GPs pay 35% of their gross income to the practice.

The new incentive scheme will be far more attractive for those practices which are already bulk-billing all or most of their patients, or whose out-of-pocket charges are small. Some will take up the option; many, perhaps most, will not. Much of the money to be spent under this scheme is therefore likely to be wasted, paying for patients who are already being bulk billed.

The new policy is aimed at people aged 16 to 65, where bulk-billing rates are much lower than for older and younger people. New South Wales and Victoria are most likely to benefit; Western Australia, Tasmania and the ACT the least likely.

But will it work?

We should be able to gain a clue about whether the new incentive policy will work by looking at the earlier version introduced in 2023. So far, the results are mediocre. Bulk-billing rates for people under 15 and over 65 have always been much higher than for the rest, pushing up the overall rate. Most older and younger people are covered by concession arrangements, often treated for less than the cost of providing care. Therefore, they are cross-subsidised by those in the middle.

The whole ramshackle system is being kept afloat by overcharging non-concessional patients – and that’s almost anyone with a job – so the others can be under-charged. 

The 2023 measure has produced an apparent but still-minor improvement nationally, though the rates remain well below their level when Labor won the election in 2022.


By looking back to the beginnings of Medicare in 1984, we can see how the scheme’s relevance has changed. The Australian Institute of Health and Welfare puts together data that gives a more complete picture of Medicare’s contribution to GP fees by counting everything: not only rebates but also incentive payments and other funding streams.

As the following chart shows, the scheme prospered in its first few years, at least in general practice. By the time the Hawke-Keating government lost to Howard in 1996, 93% of all GP expenses were covered. That’s as close to total bulk-billing as we’ve ever likely to get.

Under John Howard’s Liberal government, coverage plummeted and then partly recovered only to decline again. The lack of policy initiatives under the Labor governments of Rudd and Gillard are evident in the data.

Under the next Liberal government, cost coverage was generally maintained as practices absorbed rising costs despite the five-year rebate freeze. The rate even, briefly, reached the level last seen in 1996 before plunging. Practices could no longer afford to absorb costs and many cut back on bulk-billing or abandoned it altogether.

The decline began before the 2022 election but accelerated after Labor took office, spurred perhaps by the new government’s failure to offer any substantial policy change.

The decline may not be Labor’s fault but the claims made by the health minister, Mark Butler, are disingenuous and wrong.

Mr Butler, using a highly curated set of numbers, has claimed the rate was in free-fall under the Liberals and has risen by 1.9% under his watch.

In fact, as the next chart shows, most of the free-fall happened after Labor was elected, not before. When the election was held, 87.3% of GP attendances were bulk-billed; in November 2024 it had dropped to 77.5%. That’s a fall of 9.8%, not a rise of 1.9%.


It’s a very long way back to the rate Mr Butler inherited in May 2022.

Even this, though, represents an unrealistically rosy picture of general practice in Australia. The latest survey by the independent Cleanbill data organisation shows that 10% of practices nationwide are no longer taking new patients and, of those which do, only 21% will bulk-bill those new patients.

The situation is far worse in the smaller states. No practice in Tasmania will bulk-bill new patients and average out-of-pocket costs there are the nation’s highest, at $54.26 per consultation.

It is not credible that the new measures – now supported by both major parties – can fundamentally change this situation. The policy is too small and falls too far short of systemic reform to achieve more than minor improvement.

Staying away

Of even greater concern is the decline in the number of people going to the doctor. Until fairly recently, GP attendances had been rising, not only because the population is ageing but also because there is now more that medicine can do. The introduction of new drugs such as those for cholesterol and blood pressure and the availability of more tests and scans are behind this trend. So too, though, are the massive inadequacies in specialist care for a range of conditions, including mental health. GPs have to manage too many patients who ought to have access to specialists but who find that care is not available, unaffordable, or both.

When Medicare began, the number of GP attendances rose sharply as more people could afford to go to the doctor. Under John Howard, the rate fell; but then, between 2013 and 2021, partly driven by a surge in COVID vaccinations after 2020, rose to the highest-ever rate. Then it plunged.

People under 65 have borne most of the impact of declining access. Children, adolescents and adults of working age were hit hard.

The Australian Bureau of Statistics estimates that in 2022-23 alone, 1.6 million people who needed to see a GP avoided or delayed doing so because of cost. And 1.2 million whose doctors had prescribed a medicine couldn’t afford to fill it.

The cost-of-living crunch which followed the pandemic was the result of the previous government’s policies but occurred during Labor’s watch. People who find themselves abandoned by a health system that claims to be both universal and fair are unlikely to make fine distinctions about which party was most responsible. They’ll look to the government – the one that’s there now – for answers.

However important general practice is, it’s a relatively small part of this country’s total expenditure on health.

In 2022-23, Medicare spent $8.1 billion on non-referred GP attendances. That’s 32% of the federal government’s total spending on Medicare, 24% of all fees paid to GPs (including out-of-pocket costs), 9% of the Commonwealth’s total health spending and 3% of the amount the whole country spends on health services.

Looking at general practice alone will do little for Australia’s ailing health system overall. Millions of Australians are now shut out of a health system that still pretends to be universal. It is nothing of the sort.

Labor cannot continue forever to blame its predecessors, no matter how culpable they undoubtedly were. It is the government. It owns the system and, if they continue to fail, they will rightly be blamed by the electorate and by history.

 The next post will examine the rest of the health system: what’s wrong and what needs to be done.




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